Competency of Tour Guides at PT. Narasindo Tour and Travel Medan
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Abstract
A tour guide plays a crucial role in providing instructions, information, and assistance to tourists, while also creating an engaging travel experience. This study aims to examine (1) the role of tour guides at PT. Narasindo Tours, (2) the competency standards applied, and (3) the main duties assigned to tour guides. The research employs a descriptive method with a qualitative approach and was conducted at PT. Narasindo Tours Medan. The findings indicate that: (1) Tour guides act as company representatives in delivering services to tourists visiting destinations throughout Indonesia, (2) The guides have met the competency standards, demonstrating sufficient knowledge of tourist sites and guiding skills, and (3) Their main duties include informing, assisting, leading, guiding, and promoting tourist destinations. Based on these findings, it is recommended that PT. Narasindo Tours continue to provide training and development programs to enhance tour guide competencies in line with current tourism trends and expectations.
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