Effect Of Price, Perceived Easy Of Use, E-Wom On Purchase Decision Of Tiktok Shop In Medan
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Nov 30, 2022
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Abstract
Tiktok Shop which is a new feature of Tiktok, has very large sales, the popularity of Tiktok at this time has spread in various countries in the world. this study aims to analyze the influence of price, perceived ease of Use, and e-wom on purchasing decisions on the Tiktok Shop application. the research method used is quantitative with an associative approach. The results showed that the price and perception of ease of use significantly affect the purchase decision. Meanwhile E-WOM has no significant effect against the purchase decision. But the price, the perception of ease of use, and e-WOM influence together (simultaneously) to the purchase decision.
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How to Cite
Selfia, S., & Adlina, H. (2022). Effect Of Price, Perceived Easy Of Use, E-Wom On Purchase Decision Of Tiktok Shop In Medan. Journal Boas : Business, Economics, Accounting And Management, 1(01), 110–119. Retrieved from https://journal.cdfpublisher.org/index.php/boas/article/view/218
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Indrasari, M. (2019). Marketing and Customer Satisfaction. Surabaya: UnitomoPress
Mufarizzaturrizkiyah, A A (2020). E-commerce:Style Behavior Life
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Rafidah. (2020). The Influence of Business Capital, Length of Business, and Islamic Entrepreneurship on Income and Welfare of the Family of Women Craftsmen. Expertmedia Press.
Achievement. (2017). Research methodology. Jakarta Islamic University.
Ritonga, HM, Fikri, ME, Siregar, N., Agustin,
RR, & Hidayat, R. (2018). Marketing Management. Medan: CV. Manhaji.
Tjiptono, F. (2012). Marketing strategy.
Yogyakarta: ANDI.
Zainurossalamia, S. (2020). Marketing Management. West Nusa Tenggara: Aswaja Youth Forum
Farisi, S., & Siregar, QR (2020). The Influence of Price and Promotion on Customer Loyalty of Users of Online Transportation Services in Medan City. Maneggio: Scientific Journal of Master of Management, 3(1), 148–159. Https://Doi.Org/10.30596/Maneggio.V3i1.4 941
Japarianto, E., & Anggono, YD (2020). Analysis of the Effect of Perceived Ease of Use on Intention to Buy with Perceived Usefulness as an Intervening Variable in the Tokopedia E-Commerce Application. Petra Christian University.
Kumbara, VB (2021). DETERMINATION OF CUSTOMER VALUE AND PURCHASE DECISIONS: ANALYSIS OF PRODUCT QUALITY, PRODUCT DESIGN AND
ENDORSE. JOURNAL APPLIED MANAGEMENT SCIENCE.
Mustikasari, A., & Widaningsih, S. (2017). THE INFLUENCE OF E-WOM ON THE DECISION TO VISIT PLACES OF TOURISM IN THE CITY
BANDUNG. Indonesian Management Journal
Sudarita, YMIM (2020). The Influence of E-WOM on Purchase Decisions for Cosmetic Products (Survey of active followers @ Jelitacosmetic account). Commercialcium, 3(1), 36–
40.
Suyono Saputra, & Barus, FM (2020). The Effect of Electronic Word Of Mouth (E-WOM) and Brand Image on Consumer Shopping Interests in Batam. Scientific Journal of Management and Business.
Ivan Naufaldi and Miharni Tjokrosaputro (2020) The Influence of Perceived Ease Of Use, Perceived Usefulness, and Trust on Intention To Use. Journal of Managerial and En
Assauri, S. (2018). Marketing Business Management. Yogyakarta: Rajawali Press.
Come on. (2019). marketing. Yogyakarta: Science Graha.
Darma, B. (2021). Research Statistics Using SPSS (Validity Test, Reliability Test, Simple Linear Regression, Multiple Linear Regression, T Test, F.R2 Test). Guepedia.
Effendi, U. (2016). Consumer Psychology.
Jakarta: Rajawali Press.
Husni Muharram Ritonga, B., & et al. (2018). Marketing Management Concept and Strategy. Medan.
Kerin, RA, & Robert, AP (2015). Strategic Marketing, Cases and Comments, Eleventh Edition Volume 1. Jakarta: Index.
Kotler, P., & Armstrong, G. (2018). Marketing Principles. Jakarta: Erlangga.
Kotler, P., & Keller, K. (2018). Marketing Principles. Jakarta: Erlangga.
Laksana, F. (2017). Marketing Management (Practical Approach). Yogyakarta: Erlangga.
Morrisan. (2019). Individual to Mass Communication Theory. Jakarta: Kencana Perdana Media Group.
Rivai, A., & Prawironegoro, D. (2015). Strategic Management (Based on Strategic Management Studies
Changes in the Business, Economic, Social, Political Environment). Jakarta: Media Discourse Partners.
Sitorus, OF, & Utami, N. (2017). Marketing Promotion Strategy. Jakarta.
Sugiyono. (2018). Quantitative Research Methods. Bandung: Alphabet.
Sugiyono. (2019). Quantitative Research Methods, Qualitative and R&D. Bandung: Alphabet.
Sumarwan, U., & Tjiptono, F. (2018). Marketing Strategy in Consumer Behavior Perspective. Jakarta: IPB Press.
Tanama, BR (2017). Marketing Management. Denpasar, Bali: Faculty of Animal Husbandry, Udayana University.
Yuliantari, K., Oktiani, N., & Widayati, K.
D. (2019). Marketing Management.
Yogyakarta: Science Graha.
Amandeep, ea (2017). The Impact of Advertising on Consumer Purchase Decisions with Reference to Consumer Durable Goods in Oman. International Journals of Management Studies and Research (IJMSR), Vol. 5, Issue 12. PP 11_19.
Anggia, TR, Kawet, & Ogi. (2015). Analysis of the Influence of Promotion Strategy, Price, and Satisfaction on Consumer Loyalty in Manado Post Newspaper. EMBA Journal, vol.3 no. 2.
li. B, & Ethnocentrism. (2016). Marketing strategy Islamic in Increasing Sales at Calista Boutiques. Chapter ii theoretical basis 2.1. 14-
31. Islamic, NM-I.-EARJ on, & 2017, undefined. (nd), 14-31.
Mahardi, d. (2019). Analysis of the Influence of Ad Creativity, Ad Attractiveness and Endorser Credibility on Brand Attitude on Android Mobile Products in the City
Pekanbaru. Journal of Economics (Vol. 22 No. 10, 5-6.
Muliyana, T., & Suyanto, A. (2019). The Influence of Product Quality and Product Completeness on Salt n Pepper Purchase Decisions at PT Mitra Busana Sentosa Bintaro. Creative Journal, Vol.6 No.2.
Tusanputri, AV (2021). The Effect of Free Shipping Advertising and Programs on Purchasing Decisions. ECONOMIC FORUM, Vol. 23, no. 4. .
Widjaya, PG (2017). Analysis of Segmenting, Targeting, Positioning and Marketing Mix at PT Murni Jaya. AGORA, 1- 8.
Widyana, NA, Eldine, & Muniroh. (2019). Advertising Attractiveness To Purchase Decision. Manager of Management Science Journal, 91-102.
Thesis Source
Abdulhakim, A. (2019). Understanding Parent-Child Communication Experiences When Watching Children's Impressions on Tiktok Social Media. Doctoral dissertation, faculty of social and political science.
Riyanti, D. (2021). The Effect of Advertising, Brand Image and Price on Purchasing Decisions at e-commerce Shopee (an empirical study of community Shopee users
Magelang) . Thesis Muhammadiyah UniversityMagelang.
Internet Source:
Lidwina, a. (2021, June 4). The World's Highest Indonesian E-commerce Users. accessed April 4, 2022, from databoks.katadata.co.id: https://databoks.katadata.co.id//datapublish/2021/06/04/highest-in-the-world-use-e-commerce-indonesia
Jayani, D. H. (2022, November 18).User E-commerce-most-many-visited-in-quarter-iii- 2021. accessed April 4 2022. from databoks.katadata.co.id:https://datab oks.katadata.co.id//datapublish/2021
/11/18/tokopedia-still-the-most-visited-e-commerce-in-quarter-3-2021.
Rizaty, M., A. (2022,january 4). Tiktok, App Which Most LotsDownloaded in 2021. accessed April 4 2022. from databoks.katadata.co.id: https://databoks.katadata.co.id//datapublish/2022/01/04/tiktok-most-downloaded-app-in-2021. Fadelsyah, MT (2021). Sharia Marketing Management. Banten: State Islamic University of Sultan Maulana Hasanuddin Banten.
Hardani, Sukmana, DJ, Andriani, H., & Fardani,
R. (2020). Qualitative and Quantitative Research Methods. Yogyakarta: Science Library.
Indrasari, M. (2019). Marketing and Customer Satisfaction. Surabaya: UnitomoPress
Mufarizzaturrizkiyah, A A (2020). E-commerce:Style Behavior Life
Consumptive Student Muslim Surveys onStudent of IAIN Sheikh .CV.Elsi Pro
Putri, BR (2017). Marketing Management. Bali: Udayana University.
Rafidah. (2020). The Influence of Business Capital, Length of Business, and Islamic Entrepreneurship on Income and Welfare of the Family of Women Craftsmen. Expertmedia Press.
Achievement. (2017). Research methodology. Jakarta Islamic University.
Ritonga, HM, Fikri, ME, Siregar, N., Agustin,
RR, & Hidayat, R. (2018). Marketing Management. Medan: CV. Manhaji.
Tjiptono, F. (2012). Marketing strategy.
Yogyakarta: ANDI.
Zainurossalamia, S. (2020). Marketing Management. West Nusa Tenggara: Aswaja Youth Forum
Farisi, S., & Siregar, QR (2020). The Influence of Price and Promotion on Customer Loyalty of Users of Online Transportation Services in Medan City. Maneggio: Scientific Journal of Master of Management, 3(1), 148–159. Https://Doi.Org/10.30596/Maneggio.V3i1.4 941
Japarianto, E., & Anggono, YD (2020). Analysis of the Effect of Perceived Ease of Use on Intention to Buy with Perceived Usefulness as an Intervening Variable in the Tokopedia E-Commerce Application. Petra Christian University.
Kumbara, VB (2021). DETERMINATION OF CUSTOMER VALUE AND PURCHASE DECISIONS: ANALYSIS OF PRODUCT QUALITY, PRODUCT DESIGN AND
ENDORSE. JOURNAL APPLIED MANAGEMENT SCIENCE.
Mustikasari, A., & Widaningsih, S. (2017). THE INFLUENCE OF E-WOM ON THE DECISION TO VISIT PLACES OF TOURISM IN THE CITY
BANDUNG. Indonesian Management Journal
Sudarita, YMIM (2020). The Influence of E-WOM on Purchase Decisions for Cosmetic Products (Survey of active followers @ Jelitacosmetic account). Commercialcium, 3(1), 36–
40.
Suyono Saputra, & Barus, FM (2020). The Effect of Electronic Word Of Mouth (E-WOM) and Brand Image on Consumer Shopping Interests in Batam. Scientific Journal of Management and Business.
Ivan Naufaldi and Miharni Tjokrosaputro (2020) The Influence of Perceived Ease Of Use, Perceived Usefulness, and Trust on Intention To Use. Journal of Managerial and En