ARITONANG, D. Product Quality, Personal Selling, and Consumer Purchase Intention: An Empirical Investigation in the Retail Sector. Journal Boas : Business, Economics, Accounting And Management, [S. l.], v. 4, n. 01, p. 7–16, 2025. DOI: 10.54209/boas.v4i01.520. Disponível em: https://journal.cdfpublisher.org/index.php/boas/article/view/520. Acesso em: 18 apr. 2026.