Upaya Peningkatan Pemasaran UMKM pada Minuman Soya Hitam di Ayo Sehat

Abstract

The number of ideas and efforts from the community makes them interested in building their own business. Where people often lack knowledge and build businesses without sufficient knowledge. In addition, the intense competitive situation in the market segment can have a significant impact on various aspects of business and industry. This causes the number of MSMEs in Indonesia and the occurrence of competition between sales fields. The unemployment rate in Indonesia is very high, especially for MSME owners. This is due to lack of knowledge. Those who have sufficient knowledge and marketing strategies will win the competition in selling. This is the purpose and purpose of community service. Intends to help the community develop MSME businesses so they don't lose out on the competition. Provide tips tips, strategies, methods, and others. Which of course has been compiled, designed, and analyzed the MSME store. So that by providing a number of insights that they have, it is hoped that they can help MSME shops.