Horticultural Agribusiness Development Strategy Based on Technological Innovation in the Digital Era
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Published:
Jan 30, 2025
Keywords:
agribusiness, horticulture, digital technology, marketing, innovation.
Section
Articles
Statistics Article
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Abstract
The horticultural agribusiness sector plays a crucial role in providing nutritious food and increasing farmers' incomes. However, the challenges of globalization, climate change, and modern market demands necessitate innovation in production and marketing systems. This study aims to analyze horticultural agribusiness development strategies based on technological innovation in the digital era. The research method employed a descriptive qualitative approach, incorporating literature studies and field observations in horticultural farmer groups in Central Java. The results indicate that the use of digital technologies such as agricultural e-commerce, precision farming, and crop monitoring applications can improve production efficiency, expand market access, and encourage the creation of added value for products. In conclusion, the integration of digital technology in horticultural agribusiness is a crucial strategy for creating a modern, sustainable, and competitive agricultural system.
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References
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[3] Central Bureau of Statistics of Indonesia. 2020a. Population 15 years and above who work by main field of work 2011-2019. Jakarta (ID): BPS Indonesia.
[4] Central Statistics Agency. 2022. Harvested Area, Production, and Productivity of Corn in North Sumatra Province. North Sumatra
[5] Central Statistics Agency. 2022. Harvested Area, Production, and Productivity of Corn in Samosir Regency, North Sumatra
[6] Central Statistics Agency of Samosir Regency. 2023. Samosir Regency in Figures 2023. BPS Samosir Regency. Samosir Regency.
[7] Dini, A,. Noor, T,. I,. and Yusuf, M., N. 2020. Structure and Distribution of Household Income of Rice Farmers in Cayur Village, Cikatomas District, Tasikmalaya Regency. Agroinfo Journal, 7 (3): 660-669.
[8] Gilarso T. 2001. Introduction to Macroeconomics. Yogyakarta: Kanisius.
[9] Gilbert. 2021. Analysis of Corn Farming and Its Contribution to Family Income in Bayu Bagasan Village, Tanah Jawa District, Simalungun Regency. Thesis. Faculty of Agriculture, Santo Thomas Catholic University, Medan.
[10] Ginting.Jahtra. 2017. Analysis of Corn Farming and Contribution of Corn Farming Income to Family Income (Case Study: Sukanalu Village, Barusjahe District, Karo Regency). Thesis: University of North Sumatra.
[11] Gustiyana. H. 2004. Analysis of Farming Income for Agricultural Products. Salemba Empat: Jakarta.
[12] Isaskar. R. 2019. Module 1. Introduction: Introduction to Farming. Agribusiness Analysis and Management Laboratory. Faculty of Agriculture, Brawijaya University
[13] Janisda P. 2018. Analysis of Corn Farming and Its Contribution to Farmer Household Income in West Lombok Regency [Thesis]. Mataram: University of Mataram.
[14] Palipi Village Head Office. 2024. Population Distribution According to Formal Education Level in Palipi Village, Palipi District, Samosir Regency in 2024. North Sumatra.
[15] Coordinating Ministry. 2022. The Government Encourages Increased National Corn Production, Through Intensification and Extensification, Especially the Expansion of New Land, to Meet National Needs and Exports. Website www.ekon.go.id.
[16] Mahfudz G, Azis Y, Heryani H. 2004. Business Planning for Building Independent Villages Through Corn Agribusiness in Tanah Laut Regency. Final Report. Department of Agriculture and Food Crops, Tanah Laut Regency. Pelaihari.
[17] Milarasi. 2018. Analysis of Corn Farming and Its Contribution to Farmer Family Income in Mojoduwur Village, Mojowarno District, Jombang Regency. Thesis: Darul Ulum University.
[18] Misanti. 2018. Analysis of Corn Farming and its Contribution to Family Income in Karo Regency, North Sumatra [Thesis]: Santo Thomas Catholic University, Medan.
[19] Makeham JP and Malcolm. 1991. Tropical Farm Management. Jakarta: LP3ES
[20] Mubyarto. 1989. Introduction to Agricultural Economics, Jakarta: Third Edition, LP3S.
[21] Panikkai S, Nurmalina R, Mulatsih S, Purwati H. 2017. Analysis of National Corn Availability Towards Self-Sufficiency with a Dynamic Model Approach. Journal of Agricultural Informatics. 26(1): 42.
[22] Data Center. 2020. Outlook for Corn, an Agricultural Commodity in the Food Crops Subsector. Ministry of Agriculture. Jakarta.
[23] Rahim A, Hastuti DRR 2007. Agricultural Economics. Self-Help Spreader. Jakarta.
[24] Ratu, RR, Pangemanan, PA, & Katiandagho, TM 2021. Analysis of Income and Feasibility of Corn Farming Business in Poopo Village, Passi Timur District, Bolaang Mongondow Regency. Agri-Socioeconomics, 17(2).
[25] Sari, I,. I,. M,. Suwarto,. And Ani, S,. W,. 2015. Analysis of Corn Farming and Its Contribution to Farmer Family Income in Mojoduwur Village, Mojowarno District, Jombang Regency [Thesis]. Published in Surakarta. Agribusiness Study Program, Faculty of Agriculture. Sebelas Maret University.
[26] Sidabutar P, Yusmini, Yusri J. 2014. Analysis of Corn Farming (Zea Mays) in Dosroha Village, Simanindo District, Samosir Regency, North Sumatra Province. UNRI. Riau.
[27] Soedjana. Tjeppy D. 2018. Integrated Crop-Livestock Farming System as a Farmer's Response to Risk Factors. Journal of Agricultural Research and Development. Agricultural Research and Development Agency
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